Monetize & Scale: The Video and AI Blueprint for Start-Ups
Your 12-week exclusive program to transform your start-up's revenue potential through breakthrough Video Marketing and AI Outreach strategies.
You’re In The Right Place IF…
Your start-up is stuck and you’re eager for real change and growth.
You crave more authority and want your business to be seen and respected.
You need consistent leads and are ready to boost your profits with clear strategies.
This Might Not Be For You IF…
You're expecting overnight success without effort and strategic shifts.
You're comfortable with your current business growth or lack thereof.
You’re not willing to embrace video and AI as tools for business transformation.
𝐖𝐡𝐚𝐭 𝐘𝐨𝐮'𝐥𝐥 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.
Over 12 transformative weeks, we'll journey through:
MODULE 1: Foundation: Clarify Your Business Core
Find strategic clarity on who you serve and how you solve urgent problems, setting the stage for success.
In this breakthrough session you'll achieve:
Identify and refine your product-market fit for clarity.
Align your offerings with market demands for real value.
Establish a clear business foundation for conversions.
MODULE 2: Offer Positioning for Profit
Design offers that stand out and get bought by showcasing your unique value to ideal clients.
By the end of this session, you will:
Craft offers that truly connect and resonate with clients.
Use frameworks to articulate your unique value clearly.
Position your offers to stand out and entice buyers.
MODULE 3: Authority Building With Video
Use video to establish trust and portray yourself as a credible expert in your niche consistently.
In this module, you will:
Create video scripts that establish you as an expert.
Design a content calendar to build and maintain trust.
Tell compelling brand stories that captivate your audience.
MODULE 4: Strategic Content Planning
Craft video content that attracts, educates, and converts your audience intentionally and effectively.
This module will guide you to:
Map your content funnel to guide audience conversion.
Target intentionally to push content that educates and converts.
Embed CTAs for impactful lead movement.
MODULE 5: Tech Stack Simplified
Streamline your tools and set up a lean marketing tech stack without the confusion.
During this module, you will:
Audit tools to simplify and streamline your marketing stack.
Learn about essential AI tools to escalate productivity.
Set a clear, uncomplicated tech foundation for marketing.
MODULE 6: Building the AI Outreach Sequence
Create automated campaigns that bring in qualified leads and boost response rates.
This powerful session teaches you to:
Develop automated outreach for more engaging campaigns.
Personalize your outreach efforts for higher engagement rates.
Deploy AI-crafted emails that boost responses.
MODULE 7: Lead Generation Optimization
Build a lead system that attracts and converts high-quality prospects into your sales pipeline.
This module focuses on helping you:
Create lead magnets that draw in valuable prospects.
Build a funnel that creates a seamless entry for clients.
Design offers that entice and capture leads effectively.
MODULE 8: Funnel Implementation and Testing
Develop a tested funnel structure that guides potential customers toward a purchase smoothly.
This module is designed to help you:
Construct a conversion funnel that nurtures and closes leads.
Test funnels with A/B methods for optimal performance.
Track and optimize reliance pathways for success.
MODULE 9: Video Campaign Launch
Kick off your first video marketing campaign with clear goals and track your success effortlessly.
Together in this session we'll:
Launch focused video campaigns on key platforms effectively.
Personalize your outreach efforts for higher engagement rates.
Benchmark performative measures to keep campaigns on track.
MODULE 10: Data-Driven Decisions
Use data to make wise marketing choices, optimize campaigns, and pivot swiftly when needed.
In this session, you’ll focus on:
Use analytics to make informed marketing decisions.
Implement AI to fine-tune your marketing efforts.
Adopt a dashboard-driven marketing strategy for efficiency.
MODULE 11: Scaling Outreach & Visibility
Boost your reach and brand awareness with scalable systems for ongoing growth.
After working through this session, you will:
Utilize paid traffic to break through plateaued growth.
Implement video retargeting for sustained visibility and reach.
Expand audience segmentation for widespread market penetration.
MODULE 12: Sales Conversations and Conversion
Turn interested leads into paying clients with tailored, persuasive sales communication strategies.
In this final week, you'll:
Script video sales pitches that effectively close deals.
Handle objections with AI-driven precision for better closure.
Track conversions to continually refine your sales process.
But… That’s Not All!
More Tools for Your Journey:
Bonus 1
Kick-ass Outline Workshop to make your writing process flow seamlessly.
A step-by-step guide to boost client loyalty and lifetime value — so you’re not always chasing new leads.
Bonus 2
Craft Your Book Talk Workshop to attract readers when your book launches!
A quick-reference tool to handle unexpected challenges with clarity and confidence.
Bonus 3
Nail Your Book Title Workshop to find the beast title and subtitle for your book.
Track your key numbers and make informed decisions — without needing a finance degree.
My 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡
STEP 1
FOCUS
Pinpoint your unique market strengths and align offerings for clarity.
STEP 2
AMPLIFY
Leverage video and AI to boost your authority and expand your reach.
STEP 3
CONVERT
Turn consistent traffic into leads and profitable business growth.
Unlock Consistent Leads and Greater Profitability for Your Startup.
Your journey to authority and sustainable growth starts right here.
Act now—your thriving business is only 12 weeks away.
About Kenneth Hassell
I'm Kenneth Hassell, a digital marketing expert dedicated to transforming start-ups into profitable powerhouses.
My Mission?
To help start-ups struggling with monetization gain authority, secure leads, and boost profitability through targeted Video Marketing and AI Outreach.
"The only limit to our realization of tomorrow will be our doubts of today."
—Franklin D. Roosevelt
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